16-04-2016, 10:40 AM
If you have joined and are currently spending most of your day on Flipkart as a seller, you would have seen significant growth in your overall sales. But in online business, sky's the limit. If you are wondering how to boost your sales on flipkart.com, here are our top 10 tips:
1. Product Listing Ads:
To achieve more sales you need to drive higher traffic towards your products. The more clicks your products get, the higher the probability of them getting sold. The easiest way to get more clicks for your products on flipkart.com is through Product Listing Ads. Here is how it works:
- You choose a product and create an ad campaign for it
- Flipkart shows these products as ‘Featured Products’ on relevant pages of its website
- Buyer sees your ad while browsing through products that he wants to buy and clicks on your product
It increases the visibility of your products and helps you to reach a larger customer base. It brings your products under the spotlight, provides more visibility and boosts your sales. Check out the video below to know more
2. Participate in spike sales:
You’ll get immense opportunities to grow your business with our exciting shopping events, also known as, spike sales. During spike sales we provide exciting offers on almost all the categories. This attracts maximum number of buyers and drives huge traffic to our website as well as through the mobile app. You don’t just get to hike your sales with minimal effort but also reach more buyers at one go. Participating in spike sales also helps you achieve higher buyer satisfaction and become a seller that buyers will prefer. From extra logistics personnel to TV commercials and promotions on online platforms—we make sure that during a sale you get a large number of buyers.
3. Good packaging:
The look and feel of your product, when it is delivered to the customer, has a major impact on buyer experience. Packing products with good packaging material minimises the chances of in-transit damage. But more than that, it reflects quality service and increases buyers’ trust in you and your brand, which in turn, can increase your sales. We have observed that 52% of buyers make repeat purchases from sellers who deliver premium packaging, and 5% of buyers expect their online orders to arrive in premium packaging. Investing in packaging can result in a gain of 30% more sale.
4. Better cataloging:
Your catalog represents your product on the e-commerce website and plays a prime role in influencing buyers. Having a well-crafted catalog with a crisp description of your products is crucial to convert the traffic on your products into sales. Remember, most people shop online to save time and your product description should impress them without making them spend much time trying to understand your product. Another important element of cataloging that can help you increase your sales is adding your product in the right category and sub-category. This will help buyers search for your products easily and contribute to the traffic.
5. Stick to the rules:
Flipkart’s selling policies and business practices are designed to increase buyers’ trust in Flipkart sellers like you and help you get better ratings and reviews. Buyers shop more from sellers with good ratings and reviews. Observing all our selling policies and not indulging in unethical business practices like selling fake products and shipping empty boxes to the buyer will win you many happy Flipkart customers.
6. Stock up your inventory:
Inventory is an important part of any retail business and e-commerce is no different. You should always have a sufficient stock of items and different variants of your products to fulfill orders faster and do more business. Stocking up also keeps you ready for a shopping festival at any moment.
7. Deliver on time:
If you want to increase your sales, you must always meet the buyers’ expectation–– whether it is the quality of the product or time taken to deliver it. Keep products ready for delivery and mark them RTD (Ready to Dispatch) on time to help our logistics partners deliver your products in the quickest time possible. Fulfilling a return or exchange request on time is just as important too to get good customer ratings and reviews.
On a digital platform, images are the closest the buyer can get to the look and feel of the real product, making it a critical element to online selling. The images of your product ought to be of high resolution and with every detail visible. What looks good, sells more, so make sure product images are photographed well to generate buyer interest.
9. Become a Flipkart Advantage seller:
Flipkart Advantage service has many advantages. Through this service you can avail of our best-in-class fulfilment centres. All you need to do is store your products with us and we will take care of the rest—from packing your products to handling return requests. Flipkart Advantage offers you in addition to storage space, quality check of your products by experts, faster delivery and much more. This will mean maximum sales, minimum returns and better buyer experience.
10. Keep customer delight a priority:
To increase your sales and become a successful seller on Flipkart, you should always work towards spreading cheer to your customers. Commitment to serve your customers to the best of your ability is key to meet their high expectations. As a seller, you sometimes need to get into the shoes of your customers to understand their concerns and resolve it speedily. Acknowledging feedbacks and working towards providing them better service will give them more reasons to smile.
When trying to increase sales on Flipkart, you should not only be focused on the quality of products and services, but also make small investments in boosting traffic to your products. Participation in spike sales and running ad campaigns are essential investments for benefits in the long run.